Gain Marketing Success in 2022 With These Trends!

Marketing trends change by leaps and bounds every year as marketing services experiment with their strategies and others follow suit.

2022 is no different and halfway through the year, these are the trends that every marketing department should be paying attention to if they are not already doing so.

Including these techniques in every marketing development strategy is sure to bring more success to every business seeking to increase its brand exposure, get better pagerank, and simply get more customers.

  1. Video Marketing - Video marketing has become one of the most important methods being used to increase brand awareness and gain new customers and followers in the most cost-effective way. From video content on websites to advertising on video platforms, incorporating video into marketing development is a must in 2022.
  2. Social Media Content - As social media use has skyrocketed, so has the effectiveness of using it within a marketing strategy. Businesses not only need to build and use their social media pages, but also invest in social media advertising and create short video content for posting on social media to gain and engage followers and build their customer base.
  3. Defining Customer Needs - Customer research has always been a critical factor in marketing. Today, there is a greater emphasis being put on defining customer needs as opposed to touting a product or service and finding customers based on those needs. A company that can fulfill a customer’s needs by knowing what they are and offering good solutions will more easily find and convert those customers.
  4. Better Customer Experience - Marketing services and sales departments must work together to create the best overall customer experience to gain more customers. Online UX and messaging must combine to work together.
  5. Great Content - Still important all these years later is high-quality, optimized content on every website, social media page, and paid ad. In this case, the basics will always be relevant for great marketing, even in 2022. It is these basics that ensure all other elements within marketing services can achieve their greatest returns.

Every year that goes by there is more competition doing business online and every year that goes by, marketing services find more effective methods to get their customers more customers.

With video content and marketing leading the way in 2022, these five tips for marketing development can help any business find their target audience more easily and convert many of them into new paying customers.

Learn the 7 Steps to Protect Against Ransomware!

Ransomware attacks are some of the most dangerous and destructive attacks that any business without effective ransomware attack prevention in place might encounter.

As these threats continue to become more prevalent, it is essential that businesses plan their ransomware attack protection in addition to any other network security they already have in place.

The seven steps briefly outlined below follow the protocol that cyber defense companies use to protect against ransomware attacks and other serious cyber threats.

  1. Maintain Thorough Data Backups - Complete backups of data, applications, and all other network data and settings that are stored offsite and offline are the single most important ransomware attack protection tools for reinstating a company’s network after an attack.
  2. Develop Security Policies and Plans - IT teams must have a plan in place on how to react to cyber threats and the company must have policies in place that serve to reduce exposure for effective ransomware attack prevention.
  3. Manage Port Settings - Ransomware frequently takes advantage of certain open network ports. Cyber defense companies recommend doing a review of all network ports to analyze their use and closing down unused ones to reduce the number of entry points for this software to enter.
  4. Create Secure Networks - Network security is as much about up-to-date hardware and securely planned digital network architecture as it is about having secure applications and safety protocols implemented.
  5. Update Regularly - Software and application updates should be done as soon as they are available to reduce the chance that any discovered vulnerabilities will be exploited. Installing updates promptly also adds the benefits of additional security features that software companies may have newly built into their products to make them safer.
  6. Add An IDS - While certain techniques prevent ransomware from entering a network, an Intrusion Detection System (IDS) as part of ransomware attack protection will actively look for threats that may have made it past security features and alert to their presence. This is done by monitoring traffic logs and network signatures, looking for suspicious network behavior that could mean some kind of breach of the network.
  7. Provide Employee Training - Given that most ransomware and other malicious files find their way onto networks in suspicious emails and by clicking on insecure websites, employee training on how to recognize these things is essential.

Protecting a business network involves many different processes, including ransomware attack prevention that stops or tracks these malicious files or provides reliable ways to restore a network when necessary.

Businesses utilizing IT should work with qualified cyber defense companies to protect their data, their personnel and customers, and their ability to remain in business, even in this day of heightened cyber threats.